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Robin Stewart's avatar

Bob, I largely agree with you here.

We have a systems problem, not a recruiting problem. Healthcare has traditionally assumed more medical schools produce more physicans, and hospitals hire them. Instead we’re now seeing government policies pulling one way, educational instutions pulling another, physicians want to optimize for their own lives and employers still using the same hiring strategy as if it were 2015. That doesn’t line up anymore.

I don’t believe the issue is about physican supply. I think the next decade is more about care capacity. A physician working smarter with AI, remote monitoring, digital collaborators, NP/PA’s, health coaches, longitudinal data, genomics, wearables,etc. They may easily deliver the equivalent capacity of more than one traditional doc. Care is being redesigned and that’s why so many of our clients are different and we’re not just filling vacancies.

Another missing piece is culture. Culture has become one of the strongest predictors of whether someone accepts an offer, or stays. I’ve seen this repeatedly. The conversation has to shift from “How do we recruit more physicians”, to "How do we design healthcare organizations that physicians actually want to join, and stay in?"

That's a fundamentally different value proposition and one that becomes more important as the workforce continues to fragment.

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